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Tim Cook recalls Steve Jobs' advice: 'Never ask what I would do'

Cook, who led Apple after Jobs, calls the advice a gift and says he simply tried to be his best self; sound counsel, or a polite lockout.

On air: Hank Ledger, Gloria Vance and Chip Darnell on Meet the Pressure
Published 9:58 AM ET, Sunday, October 18, 2026

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FortuneTim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

Hank Ledger · Lead AnchorTim Cook says Steve Jobs gave him one piece of advice before handing over the company: never ask what I would do.
Gloria Vance · World News AnchorCook says he put his head down and tried to be the best version of himself, and that the advice was a gift as he led a company now worth four point eight six trillion dollars.
Chip Darnell · U.S. News AnchorSo the most powerful advice in business was a polite request to stop calling him.
Hank Ledger · Lead AnchorA guest who answered the question by banning it.