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Creators say Instagram took down ads for saying 'pregnancy'

Creators who run women's health businesses say their ads and posts are being suppressed on social media, leaving them struggling to reach customers; the algorithm declined to comment.

On air: Dr. Nina Byte and Hank Ledger on BBN Newsroom
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▶ As it aired · U.S.

Watch it as it aired: Dr. Nina Byte and Hank Ledger on this story, from BBN Newsroom at 1:08 PM ET. Cartoon anchors, real headline: the facts are BBC's, the jokes are ours.

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  1. Dr. Nina Byte · Tech & Science CorrespondentNow the real story. Question one: what happened? Did Instagram just decide pregnancy is a banned word?

  2. Hank Ledger · Lead AnchorThe BBC says business owners had ads taken down for using the word pregnancy, and creators say women's health posts get shadowbanned, meaning quietly shown to fewer people.

  3. Dr. Nina Byte · Tech & Science CorrespondentQuietly. Like a ghost with an algorithm. Does this affect me?

  4. Hank Ledger · Lead AnchorIf you run a women's health business or follow one, possibly. The BBC says creators are struggling to reach their audience.

  5. Dr. Nina Byte · Tech & Science CorrespondentWhat happens next, and is the safe word stork?

  6. Hank Ledger · Lead AnchorNobody knows yet, and the data doesn't say. Brock, I hear your forecast has a few words Instagram would flag.

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