Ford launches a 'privacy promise' on how it uses data

What BBN said about it

1. 

   Hank Ledger · Lead AnchorFord has made a privacy promise, and it built a website to explain what data your car collects.

2. 

   Dr. Nina Byte · Tech & Science CorrespondentYour car knows where you go and how you drive. Should you be worried? We'll get there.

3. 

   Hank Ledger · Lead AnchorTechCrunch reports Ford calls it an explicit commitment that vehicle data is safe, and the site explains how to change your settings.

4. 

   Dr. Nina Byte · Tech & Science CorrespondentOnly fourteen percent say they fully understand what their vehicle collects. And I suspect six of those were the engineers.

5. 

   Hank Ledger · Lead AnchorAnd if you turn the connected services off?

6. 

   Dr. Nina Byte · Tech & Science CorrespondentYou lose real-time navigation and the built-in roadside assistance. Privacy, with directions sold separately.

7. 

   Hank Ledger · Lead AnchorFord's chief privacy officer said the company is not in it to try and monetize data.

8. 

   Hank Ledger · Lead AnchorGeneral Motors paid two hundred twenty million dollars to settle with thirty-six states over selling driver data.

9. 

   Dr. Nina Byte · Tech & Science CorrespondentMildly worried. Ford has said it doesn't sell the data, and a MotorBiscuit column asked what stops it from changing that later.

10. 

    Hank Ledger · Lead AnchorSo the cure for nobody reading the fine print is a website of fine print.

11. 

    Hank Ledger · Lead AnchorI'll start it once I finish the manual for my car. I've had it eleven years.