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Move It Monday: What's behind the viral 'October Theory' trend

The trend has young viewers posting their big plans for the month; skeptics are already booking the disappointment for November.

On air: Hank Ledger, Vera Bullock and Dale Bearman on BBN Tonight
Published 8:46 PM ET, Monday, October 12, 2026

Photo: Sethryan44 · CC BY-SA 4.0 · Wikimedia Commons

▶ As it aired · U.S.

Watch it as it aired: Hank Ledger, Vera Bullock and Dale Bearman on this story, from BBN Tonight at 8:46 PM ET. Cartoon anchors, real headline: the facts are KOIN.com's, the jokes are ours.

At a glance

First reported by KOIN.com: “Move It Monday: What’s behind the viral ‘October Theory’ trend”.
Covered on BBN on Monday, October 12, 2026, at 8:46 PM ET on BBN Tonight, by Hank Ledger, Vera Bullock and Dale Bearman.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

KOIN.comMove It Monday: What’s behind the viral ‘October Theory’ trend

What BBN said about it

Hank Ledger · Lead AnchorThe October Theory is the trend young people can't stop posting about tonight, and the editor's note says it's catching on fast with younger audiences.
Vera Bullock · Co-AnchorThe idea is that October is the month when you finally get your act together, so everyone is posting their fall plans, their cozy sweaters and their big promises to themselves.
Dale Bearman · Chief Skeptic & ContributorA promise made in October is a disappointment waiting for November.

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