Obama endorses El-Sayed in new Michigan Senate ad

What BBN said about it

1. 

   Hank Ledger · Lead AnchorHere it is, the story we hinted at: former President Barack Obama has cut a new ad endorsing Abdul El-Sayed in Michigan's Democratic Senate race.

2. 

   Hank Ledger · Lead AnchorIn it, Obama says the nation's founding idea is "under attack" and that "Michigan is where we fight back." The ad came out Monday.

3. 

   Vera Bullock · Co-AnchorSo a former president is putting his face on a Michigan race, and that tells you how much the party wants this seat.

4. 

   Dale Bearman · Chief Skeptic & ContributorUnder attack, he says. Founding ideas always are, Vera. It's practically a tradition.

5. 

   Hank Ledger · Lead AnchorNewsmax is the outlet with the ad this afternoon, and its framing is that midterms are heating up.

6. 

   Hank Ledger · Lead AnchorThe data doesn't say how it's airing or where.

7. 

   Vera Bullock · Co-AnchorWell, an endorsement from Obama is a big moment for any candidate, and Michigan voters will decide what it means.

8. 

   Dale Bearman · Chief Skeptic & ContributorOr Michigan voters will mute it, like every other ad between now and November. They'll have thousands to choose from.

9. 

   Hank Ledger · Lead AnchorThousands.

10. 

    Vera Bullock · Co-AnchorDale, you could just say congratulations to the man once.

11. 

    Dale Bearman · Chief Skeptic & ContributorCongratulations. The fight back begins, and so does the seven months of commercials.

12. 

    Hank Ledger · Lead AnchorSeven months. I'll be in the bunker with the beans and a very good pair of earplugs.