U.S.HOT TAKE OR NOT
The RealReal Releases a Book on Developing Personal Style
The book, written by three authors including RealReal executive Kristen Naiman, says no single trench coat, white shirt or ballet flat can shortcut style; the closet is on notice.
Watch it as it aired: Dale Bearman, Hank Ledger and Vera Bullock on this story, from The Five O'Clock at 5:11 PM ET. Cartoon anchors, real headline: the facts are The New York Times's, the jokes are ours.
At a glance
- First reported by The New York Times: “The RealReal Offers a New Guide on the Endless Quest for Personal Style”, with reporting from FashionUnited, Manila Times (GlobeNewswire release), Abrams Books and StockTitan.
- Covered on BBN on Tuesday, October 20, 2026, at 5:11 PM ET on The Five O'Clock, by Dale Bearman, Hank Ledger and Vera Bullock.
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
- The New York TimesThe RealReal Offers a New Guide on the Endless Quest for Personal Style
- FashionUnitedThe RealReal to release debut book, 'Real Style: Dressing with intention & expressing yourself through style' April 28, 2026 · facts used on air
- Manila Times (GlobeNewswire release)The RealReal Debuts Real Style, a New Book Rewriting the Rules of Personal Style April 27, 2026 · facts used on air
- Abrams BooksReal Style The RealReal Guide to Dressing with Intention & Expressing Yourself Through Style facts used on air
- StockTitanThe RealReal opens preorders for first book Real Style April 27, 2026 · facts used on air
What BBN said about it

Hank Ledger · Lead AnchorThe RealReal, the secondhand designer retailer, has published a book on developing your own personal style, The New York Times reports.

Hank Ledger · Lead AnchorIt runs two hundred twenty-four pages.

Vera Bullock · Co-AnchorMy take is that this book is a gift to anyone whose closet has been quietly holding back their authentic self.

Vera Bullock · Co-AnchorIt's a misunderstanding that the closet can be fixed with one coat.

Hank Ledger · Lead AnchorNot. The book says no coat does it. It needed two hundred twenty-four pages to say no coat.

Dale Bearman · Chief Skeptic & ContributorHere's my take. The book has a Good Voice and a Bad Voice for your wardrobe.

Dale Bearman · Chief Skeptic & ContributorTwo voices in every closet, and nobody has checked whether they've unionized.

Hank Ledger · Lead AnchorHot. Mostly because I now picture the closet arguing.

Vera Bullock · Co-AnchorDale, that's a reach. The company says the book doesn't tell readers what to buy. It helps them understand what feels like them.

Dale Bearman · Chief Skeptic & ContributorA retailer that sells you clothes, publishing a book on what feels like you. Nothing suspicious there.

Hank Ledger · Lead AnchorKristen Naiman writes, quote, style is a practice. Good ideas are born from noticing. I've noticed something.

Hank Ledger · Lead AnchorMy hottest take is the gray suit. Same one every day. I've been practicing for decades.
More Shorts
All videos →From the archive: everything BBN aired on Tuesday, October 20, 2026 · the U.S. archive · all months

Photo: U.S. Citizenship and Immigration Services (USCIS) · Public domain · Wikimedia Commons · altered by BBN
Photo: ESO/Y. Beletsky · CC BY 4.0 · Wikimedia Commons · altered by BBN
Photo: Alvesgaspar · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Daniel Torok · Public domain · Wikimedia Commons · altered by BBN