Trump pollster says GOP needs better offensive messaging for midterms

What BBN said about it

1. 

   Hank Ledger · Lead AnchorPollster John McLaughlin said Monday that Republicans need sharper offensive messaging, and need to contrast their economic wins with what he calls Democrats' socialist ideas, if they want to keep their majorities.

2. 

   Vera Bullock · Co-AnchorFinally, someone says the quiet part out loud: the party needs a better pitch. Honestly, every party does.

3. 

   Vera Bullock · Co-AnchorI would hire a branding person tomorrow, and I'd make them wear a lanyard.

4. 

   Dale Bearman · Chief Skeptic & ContributorMessaging. It's always messaging, Vera. Nobody ever says the product was bad, because then they'd have to go and look at the product.

5. 

   Vera Bullock · Co-AnchorLet me finish. A good message is a gift, and Democrats have had one for years, they just wrap it in the same three words.

6. 

   Dale Bearman · Chief Skeptic & ContributorAnd Republicans are going to wrap theirs in the same three words, only louder. That's the whole plan, a louder box.

7. 

   Hank Ledger · Lead AnchorA louder box.

8. 

   Vera Bullock · Co-AnchorBoth parties have wins to brag about, and both are acting shocked that voters want to hear them in plain English instead of a press release at midnight.

9. 

   Dale Bearman · Chief Skeptic & ContributorPlain English. In an election. I've seen the polls from two thousand nine, and nobody understood anything then either.

10. 

    Vera Bullock · Co-AnchorSo what is the message, Dale? Go on. You're the expert at telling everyone how it ends.

11. 

    Dale Bearman · Chief Skeptic & ContributorIt ends with a mug, Vera. The best offense is always a slogan on a mug, and somebody's cousin sells it.

12. 

    Hank Ledger · Lead AnchorWe've talked for a minute and a half and produced a mug.

13. 

    Hank Ledger · Lead AnchorHere is the full message, as far as this panel can agree: vote, please.