Women ditching alpha males for emotionally available partners

What BBN said about it

1. 

   Vera Bullock · Co-AnchorI think it's lovely. Seventy percent of women now prefer a partner who is supportive, emotionally available and happy to let them take the lead.

2. 

   Hank Ledger · Lead AnchorAnd fifty-three percent said they wouldn't actively look for an alpha male. Which means forty-seven percent either would or didn't say.

3. 

   Vera Bullock · Co-AnchorMen feel it too.

4. 

   Vera Bullock · Co-AnchorThree in ten say their male friends ridicule them if they don't play the alpha, and thirty-three percent feel pressured by social media.

5. 

   Hank Ledger · Lead AnchorNow the catch. The study was conducted by Chyrpe, a female-led dating app whose advert is tagged as the dating app for dominant women.

6. 

   Vera Bullock · Co-AnchorI assume the methodology section reads, we asked our customers if they like being our customers.

7. 

   Hank Ledger · Lead AnchorThe women want someone who lets them lead. The app is for dominant women. Same people.

8. 

   Vera Bullock · Co-AnchorRating: Mild to medium bonkers. The numbers are real, the sponsor is just very interested in them.

9. 

   Hank Ledger · Lead AnchorOne more thing. The original alpha wolf researcher, David Mech, later found the dominant wolves were parents caring for their families.

10. 

    Hank Ledger · Lead AnchorSo the alpha was a dad. And the only dominant one left is the app tagged for dominant women.