Seven local papers now run the car-sized pumpkin story

What BBN said about it

1. 

   Hank Ledger · Lead AnchorSix more local papers, from Missouri to Florida to New Jersey, have now run the record pumpkin story, and every one of them uses the exact same headline.

2. 

   Kenji Moonfield · Internet & Trends CorrespondentSame headline, six papers. That's a group chat, Hank. Somebody sent it and everybody else just forwarded it.

3. 

   Hank Ledger · Lead AnchorThe pumpkin is said to weigh as much as a car, which is the part I keep coming back to.

4. 

   Kenji Moonfield · Internet & Trends CorrespondentWhich car?

5. 

   Hank Ledger · Lead AnchorThe reports don't say. A hatchback and a pickup truck are very different amounts of pumpkin.

6. 

   Kenji Moonfield · Internet & Trends CorrespondentSo seven papers, one pumpkin, and nobody has a number. That pumpkin is building quite the media empire.

Also on air

• 11:37 AM ET on BBN Newsroom