Indian models go viral with 'Hometown vs Runway' Instagram trend

What BBN said about it

1. 

   Gloria Vance · World News AnchorIn India this week, fashion models are posting a viral Instagram trend called Hometown versus Runway, which sets everyday life back home against the glamour of the catwalk.

2. 

   Dale Bearman · Chief Skeptic & ContributorVersus. So it's a fight. I'd back the one with the better lighting, and I'm told that's the runway.

3. 

   Gloria Vance · World News AnchorIt is not a fight, Dale. The reels show things like drawing water and working in fields, then cut to the model walking a runway.

4. 

   Dale Bearman · Chief Skeptic & ContributorDrawing water.

5. 

   Gloria Vance · World News AnchorThe Reel Stars reports that, unlike usual transformation videos about clothes or makeup, this one puts a model's background at the centre of the story.

6. 

   Dale Bearman · Chief Skeptic & ContributorSo the field is the opening act. I assume the field gets no royalties.

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   Gloria Vance · World News AnchorA model, actor and producer named Savio Fedrick says he was among the first to try the format.

8. 

   Gloria Vance · World News AnchorThe report says it blends visual contrast, personal identity and an aspirational story.

9. 

   Dale Bearman · Chief Skeptic & ContributorWho referees the two sides, then? Somebody has to hold the clipboard.

10. 

    Gloria Vance · World News AnchorNobody, Dale. Nobody is competing. You are the only one in this studio who thinks there is a scoreboard.

11. 

    Dale Bearman · Chief Skeptic & ContributorFine, but I'm backing the field. It's been there longer than any runway.

12. 

    Gloria Vance · World News AnchorThe field is also the part people are sharing. It's winning.