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Dodgers' Call wants ads pulled; Sweeney is Novig's creative director
Dodgers outfielder Alex Call asked MLB on X to remove Novig's playoff ads, which Fortune says Sweeney helped create as an equity holder and creative director.
Watch it as it aired: Rex "Two-Point" Gridley and Vera Bullock on this story, from BBN Tonight at 9:20 PM ET. Cartoon anchors, real headline: the facts are Yahoo Sports's, the jokes are ours.

At a glance
- First reported by Yahoo Sports: “Dodgers star slams MLB for risque sports ads amid Sydney Sweeney controversy”.
- Covered on BBN on Saturday, October 17, 2026, at 9:20 PM ET on BBN Tonight, by Rex "Two-Point" Gridley and Vera Bullock.
- Topics: Sydney Sweeney, MLB, Dodgers.
- BBN covered this story before: Judging the MLB playoffs: Bullpen battles, breakout stars and state… (October 16).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Rex "Two-Point" Gridley · Sports AnchorDodgers outfielder Alex Call wants MLB to pull the Sydney Sweeney Novig ads from playoff broadcasts, and he says his son wants to watch baseball with Dada.

Vera Bullock · Co-AnchorSo who made the ads? Somebody has to be in charge of them.

Rex "Two-Point" Gridley · Sports AnchorFortune says Sweeney is a strategic partner, an equity holder and the creative director at Novig.

Rex "Two-Point" Gridley · Sports AnchorAlex Call just filed a grievance against the front office, and the front office is wearing a football.

Vera Bullock · Co-AnchorSo she directed the footballs and she owns a piece of them. That's very efficient.

Rex "Two-Point" Gridley · Sports AnchorAnd MLB hasn't responded. Meanwhile Miami and Florida State are tied fourteen to fourteen with twelve twenty-two left in the third.

Vera Bullock · Co-AnchorMLB hasn't answered Call yet, but the creative director has a lot of footballs.
More Shorts
All videos →The story so far
- Sydney Sweeney's '1950s pinup' ad sequel draws a columnist's praise · Washington Examiner
- 2026 MLB playoff bracket: Schedule, scores for Brewers vs. Dodgers… · CBS Sports
- Sydney Sweeney goes undercover in a dark brown wig · New York Post
- New Powerade commercial shades naked Sydney Sweeney ad · New York Post
- Sweeney Back Filming 'Housemaid' Sequel in Hoboken, Life Coach… · New York Post
- Judging the MLB playoffs: Bullpen battles, breakout stars and state… · ESPN
- Dodgers' Call wants ads pulled; Sweeney is Novig's creative director (this story)
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