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New Powerade commercial shades naked Sydney Sweeney ad
Powerade's response ad critiques Novig's nude Sydney Sweeney commercial, which has sparked industry backlash over its controversial approach to sports drink marketing.
The Short: the best minute of this segment, cut vertical for your thumb. More about this Short
At a glance
- First reported by New York Post: “New Powerade commercial shades naked Sydney Sweeney ad”.
- Covered on BBN on Thursday, October 15, 2026, at 1:42 PM ET on BBN Newsroom, by Hank Ledger.
- Topics: Sydney Sweeney.
- BBN covered this story before: Dodgers star criticizes MLB over Sydney Sweeney commercial (October 15).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Hank Ledger · Lead AnchorPowerade has joined the backlash against Novig's Just Sports ad, which features a nude Sydney Sweeney, and the new Powerade commercial shades it.

Hank Ledger · Lead AnchorJoining us from Toledo is Odalys Brannigan, who owns Brannigan's Sports Bar and Grill and has ten televisions. Ms. Brannigan, have you seen the ad?
Odalys BranniganNo, Hank, I haven't. I only saw it by accident, at eight-fourteen last night, on the third television from the left.

Hank Ledger · Lead AnchorSo you did see it.
Odalys BranniganBy accident. I was holding the remote, and it slipped. Twice. Then it slipped again at eight-thirty-one.

Hank Ledger · Lead AnchorLet me ask you plainly. Is a sports drink company shading a naked ad a good use of anyone's thirty seconds?
Odalys BranniganLook, they sell blue liquid in a bottle, and now everybody's saying Powerade out loud. My customers are ordering it by name.

Hank Ledger · Lead AnchorSo the complaint is working as the ad.
Odalys BranniganExactly. They're not mad, they're booked. If you're offended on television, that's a sponsorship.

Hank Ledger · Lead AnchorBut I want to get back to the first question, because I'm not sure you answered it. Have you watched it deliberately?
Odalys BranniganFor the record, I watched it for work. Eleven times. Customers asked, and I had to be informed. Ask my remote.

Hank Ledger · Lead AnchorEleven.

Hank Ledger · Lead AnchorMs. Brannigan, thank you for not watching it today.
Odalys BranniganMy pleasure. I'll be not watching it again at six.
More Shorts
All videos →The story so far
- Sydney Sweeney doubles down on topless betting ad: 'I'm flattered' · Fox News
- Sydney Sweeney posts topless video mocking Novig ad backlash · The Daily Beast
- Sydney Sweeney's '1950s pinup' ad sequel draws a columnist's praise · Washington Examiner
- Sydney Sweeney goes undercover in a dark brown wig · New York Post
- Dodgers star criticizes MLB over Sydney Sweeney commercial · Yahoo Sports
- New Powerade commercial shades naked Sydney Sweeney ad (this story)
From the archive: everything BBN aired on Thursday, October 15, 2026 · the Sports archive · all months






