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How A.I. Is Making Voter Microtargeting Easier Than Ever

The Wesleyan Media Project counted 220 AI-generated political ads in October, while a survey found one in five voters plans to ask AI about their ballot; the chatbot isn't registered.

▶ As it aired · Tech

Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from BBN Newsroom at 11:18 AM ET. Cartoon anchors, real headline: the facts are The New York Times's, the jokes are ours.

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What BBN said about it

  1. Dr. Nina Byte · Tech & Science CorrespondentCampaigns are using artificial intelligence to send hyper-personalized messages to individual voters, with precision the New York Times calls a new frontier for outreach and for disinformation.

  2. Kenji Moonfield · Internet & Trends CorrespondentSo every voter gets their own ad, written for them. That's a group chat where everyone is talking to a different person.

  3. Dr. Nina Byte · Tech & Science CorrespondentThe Wesleyan Media Project, which tracks AI-generated political ads, identified two hundred twenty of them in October alone.

  4. Kenji Moonfield · Internet & Trends CorrespondentTwo hundred twenty is a lot of ads. Campaigns go where the attention is, and now the attention is in the chatbot.

  5. Dr. Nina Byte · Tech & Science CorrespondentHere's the number that ruins it. In a survey, only one percent of respondents called AI their most credible source of election information.

  6. Kenji Moonfield · Internet & Trends CorrespondentOne percent call it credible. One in five plan to ask it who to vote for. Same people, probably.

  7. Dr. Nina Byte · Tech & Science CorrespondentTwice that share has already gotten election details from an AI search summary.

  8. Dr. Nina Byte · Tech & Science CorrespondentAn adviser told The Atlantic, quote, we're campaigning for the AI vote now. You can't door-knock it. It's already home.

  9. Dr. Nina Byte · Tech & Science CorrespondentAs a scientist, I'd note the sample is one percent trusting and one hundred percent being flattered.

  10. Dr. Nina Byte · Tech & Science CorrespondentA one percent credibility rating, and a cottage industry advising candidates on what it says about them.

  11. Kenji Moonfield · Internet & Trends CorrespondentThe chatbot gets every ad, every pitch, and every adviser, and it's the only one in the race without a ballot.

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