Clinic ad pitches Hifu skin lifting for a firmer jawline

What BBN said about it

1. 

   Hank Ledger · Lead AnchorA clinic in Hong Kong explains how Hifu, a focused ultrasound treatment, can firm mild to moderate skin laxity without surgery, the South China Morning Post reports.

2. 

   Hank Ledger · Lead AnchorThe paper labels it content from an advertising partner. So this is a commercial that got a headline. Hot Take or Not.

3. 

   Vera Bullock · Co-AnchorMy take: the jawline is simply being reintroduced to its best self, and an ad is just a story that believes in itself.

4. 

   Hank Ledger · Lead AnchorNot. That's what the clinic would say, and they paid for the page.

5. 

   Dale Bearman · Chief Skeptic & ContributorMine: the article says the answer starts with understanding what has changed. Everything has changed, Hank.

6. 

   Dale Bearman · Chief Skeptic & ContributorNobody's jaw is safe, and that's the most honest sentence in it.

7. 

   Hank Ledger · Lead AnchorHot. Grim, but at least it isn't selling anything.

8. 

   Vera Bullock · Co-AnchorHot? He gets Hot for gloom and I get Not for belief in myself?

9. 

   Hank Ledger · Lead AnchorYou called an ad a story that believes in itself. That's a Not with a pageant sash.

10. 

    Hank Ledger · Lead AnchorMy own final take: I read the whole ad, I'm now thinking about my jaw, and the clinic got exactly what it paid for.

11. 

    Hank Ledger · Lead AnchorI've booked a consultation.