Converse sales are sliding and Nike may sell the brand

What BBN said about it

1. 

   Hank Ledger · Lead AnchorConverse sales fell twenty-eight percent last quarter, and its demand creation, which covers brand marketing, fell forty-four percent from a year ago.

2. 

   Hank Ledger · Lead AnchorAnalysts are asking whether Nike keeps the brand at all.

3. 

   Kenji Moonfield · Internet & Trends CorrespondentConverse is two and a half percent of Nike's sales, but it caused twenty percent of the drop.

4. 

   Kenji Moonfield · Internet & Trends CorrespondentThat's a small kid with a big tab.

5. 

   Hank Ledger · Lead AnchorSales peaked at two point four three billion dollars in twenty twenty-three.

6. 

   Hank Ledger · Lead AnchorLast fiscal year it was one point one seven billion. Nike's CEO says Converse remains an important part of the Nike family.

7. 

   Kenji Moonfield · Internet & Trends CorrespondentThe family.

8. 

   Hank Ledger · Lead AnchorNike has already sold Cole Haan, Hurley and Umbro. I assume they were family too.

9. 

   Kenji Moonfield · Internet & Trends CorrespondentSo should you be worried? Mildly worried. Somebody check on Umbro, he's still sitting by the phone.

10. 

    Hank Ledger · Lead AnchorRex, is there a sneaker in your bag that's still part of the family?