U.S.TOP STORY
Delta overhauls Delta One as premium sales pass coach
Premium ticket sales grew eighteen percent last quarter and edged past coach; the cheap seats now trail the fancy burger.
Watch it as it aired: Hank Ledger and Vera Bullock on this story, from BBN This Morning at 7:32 AM ET. Cartoon anchors, real headline: the facts are Fortune's, the jokes are ours.

At a glance
- First reported by Fortune: “Delta knows the top 40% of Americans are $40 trillion richer than just a few years ago. Cue new burgers and bourbon on Delta One’s biggest revamp yet”.
- Covered on BBN on Wednesday, October 14, 2026, at 7:32 AM ET on BBN This Morning, by Hank Ledger and Vera Bullock.
- Topics: Delta, Americans.
- BBN covered this story before: Selma Blair arraigned after alleged Delta flight altercation, bail… (October 13).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it

Hank Ledger · Lead AnchorTime to pay that off: Delta is giving Delta One its biggest overhaul in nearly thirty years, with burgers and bourbon, after premium ticket sales grew eighteen percent last quarter and edged past coach.

Vera Bullock · Co-AnchorSo the people up front are eating burgers, and the people in the back are eating the memory of burgers.

Hank Ledger · Lead AnchorCoach lost to a bourbon list.
More Shorts
All videos →The story so far
- Delta CEO Talks Fuel; PepsiCo Hikes Snack Prices · WSJ
- Delta Outlook Cut: Consultant Weighs In on Fuel and Starlink Spat · Investor's Business Daily
- Musk attacks Delta's chief over Wi-Fi pick; Starlink not chosen · The New York Times
- Selma Blair arrested: Actress accused of biting flight attendant on… · Washington Examiner
- Selma Blair arrested after alleged Delta flight incident · TheBlaze
- Selma Blair arraigned after alleged Delta flight altercation, bail… · Good Morning America
- Delta overhauls Delta One as premium sales pass coach (this story)
From the archive: everything BBN aired on Wednesday, October 14, 2026 · the U.S. archive · all months









