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U.S.WHAT JUST HAPPENED

Soaring cost of Halloween treats spooks shoppers

The National Retail Federation expects Americans to spend four point one billion dollars on candy this year, even as cocoa prices have fallen about half; the savings haven't arrived.

Photo: Medicaster . · Public domain · Wikimedia Commons · altered by BBN
▶ As it aired · U.S.

Watch it as it aired: Chip Darnell and Vera Bullock on this story, from BBN After Hours at 4:42 AM ET. Cartoon anchors, real headline: the facts are BBC's, the jokes are ours.

Photo: Cocoa bean
Photo: Medicaster . · Public domain · Wikimedia Commons · altered by BBN

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What BBN said about it

  1. Chip Darnell · U.S. News AnchorHalloween chocolate costs fifteen and a half percent more than last year, even though cocoa itself has dropped by about half.

  2. Vera Bullock · Co-AnchorSo the one-sentence version is that your trick-or-treat budget just got a promotion, and nobody asked the budget.

  3. Chip Darnell · U.S. News AnchorThe BBC reports that the price of candy, especially chocolate, is up, and bargain hunters are searching for deals to cut costs.

  4. Vera Bullock · Co-AnchorWhat's the actual number for a regular person standing in the aisle?

  5. Chip Darnell · U.S. News AnchorNBC News says Halloween chocolate packages averaged five dollars and sixty-seven cents each.

  6. Chip Darnell · U.S. News AnchorAnd candy and gum overall are up eight point one percent, according to the Bureau of Labor Statistics.

  7. Vera Bullock · Co-AnchorI'd call that a seasonal pricing enhancement.

  8. Chip Darnell · U.S. News AnchorOkay, but how did we get here? Why is it so pricey?

  9. Vera Bullock · Co-AnchorCocoa shot above ten thousand dollars a metric ton several times between mid-twenty twenty-four and early twenty twenty-five, then fell through early this year, ABC Seventeen News says.

  10. Chip Darnell · U.S. News AnchorSo it came down. Where's my refund?

  11. Vera Bullock · Co-AnchorPwC's Ali Furman says the lower costs won't reach shelves this Halloween. The savings are, shall we say, still in transit.

  12. Chip Darnell · U.S. News AnchorIn transit. Like a package that says delivered and isn't on my porch.

  13. Vera Bullock · Co-AnchorWho's feeling this most?

  14. Chip Darnell · U.S. News AnchorAnybody buying a big bag for the porch. Ferrero's chocolate packs got nearly nineteen percent more expensive, American Bazaar reports.

  15. Vera Bullock · Co-AnchorThough NIQ found Halloween-specific chocolate up just one point seven percent, while chocolate overall rose nine point four.

  16. Chip Darnell · U.S. News AnchorSo the spooky chocolate is cheaper than the regular chocolate? Is anybody checking this?

  17. Vera Bullock · Co-AnchorBoth are true. Different baskets, same receipt.

  18. Chip Darnell · U.S. News AnchorAnd what are people doing about it?

  19. Vera Bullock · Co-AnchorBuying less. CNBC says Halloween chocolate dollar sales fell seven point two percent over nine weeks. The industry calls that disciplined enthusiasm.

  20. Chip Darnell · U.S. News AnchorMeanwhile the National Retail Federation expects four point one billion dollars on candy, up from three point nine.

  21. Vera Bullock · Co-AnchorSo we spend more to hand out fewer. That's commitment.

  22. Chip Darnell · U.S. News AnchorWhat happens next? Does this get better?

  23. Chip Darnell · U.S. News AnchorWells Fargo Agri-Food estimates chocolate will run about eight percent higher than last Halloween. Cheaper cocoa is coming, just not for today's doorbell.

  24. Vera Bullock · Co-AnchorThe price has not gone up, Chip. It has been promoted.

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From the archive: everything BBN aired on Saturday, October 31, 2026 · the U.S. archive · all months