U.S.CRIME WATCH

Veritas expands anti-counterfeit chip to jewelry, trophies, fragrance

Founded by former Tesla technical staffer Luci Holland, the startup is extending its verification chip to more luxury categories; the fakes are reportedly getting very good.

On air: Rosa Ticks and Gloria Vance on BBN Crime Watch
Published 10:21 AM ET, Friday, October 16, 2026

Photo: Thomas Quine · CC BY 2.0 · Wikimedia Commons · altered by BBN

▶ As it aired · U.S.

Watch it as it aired: Rosa Ticks and Gloria Vance on this story, from BBN Crime Watch at 10:21 AM ET. Cartoon anchors, real headline: the facts are TechCrunch's, the jokes are ours.

Photo: Thomas Quine · CC BY 2.0 · Wikimedia Commons · altered by BBN

Photo: Handbag — Photo: Thomas Quine · CC BY 2.0 · Wikimedia Commons · altered by BBN

At a glance

First reported by TechCrunch: “Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles”.
Covered on BBN on Friday, October 16, 2026, at 10:21 AM ET on BBN Crime Watch, by Rosa Ticks and Gloria Vance.

The real story

The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.

TechCrunchVeritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

What BBN said about it

Gloria Vance · World News AnchorMeanwhile, a different kind of fraud.
Gloria Vance · World News AnchorLuxury fashion houses are battling what they call superfakes, counterfeits so good they pass as genuine, and a startup called Veritas says it has a chip that can verify the real thing.
Rosa Ticks · Live ReporterSUPERFAKES! They are among us, Gloria, and I am at this desk, sitting next to a bagel, and I trust nobody!
Gloria Vance · World News AnchorThe company is now expanding the chip beyond handbags to jewelry, trophies and fragrance bottles.
Gloria Vance · World News AnchorVeritas was founded by Luci Holland, a former Tesla technical hire.
Rosa Ticks · Live ReporterA trophy with a chip? So the trophy can finally prove it was earned!
Gloria Vance · World News AnchorAllegedly, a perfume bottle will now testify on its own behalf. I have sat across from worse witnesses.
Rosa Ticks · Live ReporterGloria, my bag was twenty dollars, from a man in a van, and now I have to know the truth!
Gloria Vance · World News AnchorThe van was the clue. Rex, what's the verdict on the real trophies?

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