Apple's HomeView is the latest threat to online recipe writers
Apple's ad for the HomeView, a smart display for the kitchen, follows a family of five through a frantic morning instead of showing a spotless home; the cinnamon stays anonymous.
On air: Dr. Nina Byte and Kenji Moonfield on Weekend EditionPublished
Updated · aired 3 times
Watch it as it aired: Dr. Nina Byte and Kenji Moonfield on this story, from Weekend Edition at 7:48 AM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.
At a glance
- First reported by The Verge: “Apple’s HomeView is just the latest threat to online recipe writers”.
- Covered on BBN on Sunday, October 18, 2026, at 7:48 AM ET on Weekend Edition, by Dr. Nina Byte and Kenji Moonfield; aired 3 times.
- Topics: HomeView, Apple.
- BBN covered this story before: Is a Kitchen Screen That Skips the Life Story a Mercy? (October 17).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it
Dr. Nina Byte · Tech & Science CorrespondentApple has a new smart display called the HomeView, and The Verge says it's the latest threat to online recipe writers.
Dr. Nina Byte · Tech & Science CorrespondentThe ad isn't polished at all.
Dr. Nina Byte · Tech & Science CorrespondentIt's three minutes of a family of five having a frantic morning, with the display sitting in the middle of the kitchen.
Kenji Moonfield · Internet & Trends CorrespondentThreat is a strong word. Those writers build a whole world before the recipe.
Kenji Moonfield · Internet & Trends CorrespondentYou get the grandmother, the porch, the weather in October, and then the butter.
Dr. Nina Byte · Tech & Science CorrespondentFour thousand words before the butter, Kenji. A screen that reads you step three is not a threat. It's an intervention.
Kenji Moonfield · Internet & Trends CorrespondentBut the porch swing was the best part.
Dr. Nina Byte · Tech & Science CorrespondentThen it can stay on the porch swing with the pop-up ads.
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Photo: WiiBoi · CC BY 4.0 · Wikimedia Commons · altered by BBN
Photo: Ásgeir Eggertsson · CC BY-SA 3.0 · Wikimedia Commons
Photo: CLF · CC BY 2.0 · Wikimedia Commons · altered by BBN
Photo: Thomas Wolf , www.foto-tw.de · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: User Halfblue on en.wikipedia · CC BY-SA 3.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 3.0
Photo: Mandilea16 · CC BY 4.0 · Wikimedia Commons
Photo: NASA/Scott Kelly · Public domain · Wikimedia Commons · altered by BBN
Also on air
The story so far
- HomeView lands a new CEO's bet, and Siri is the test · WSJ
- Apple's HomeView and Netflix layoffs; Istanbul floods · WSJ
- Apple's $299 HomeView display uses face recognition at home · Fox News
- Muse's surprise feature and a super PAC's shadowy spending · Wired
- Apple's HomeView has an app problem · The Verge
- Is a Kitchen Screen That Skips the Life Story a Mercy? · The Verge
- Apple's HomeView is the latest threat to online recipe writers (this story)
From the archive: everything BBN aired on Sunday, October 18, 2026 · the Tech archive · all months
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