Tech#TRENDING
Apple's HomeView ad targets recipe writers' turf
Apple's ad for the new smart display follows a family of five through a messy, frantic morning; recipe writers, famous for long preambles, are said to be nervous.
On air: Hank Ledger and Vera Bullock on #TrendingPublished
Watch it as it aired: Hank Ledger and Vera Bullock on this story, from #Trending at 2:22 PM ET. Cartoon anchors, real headline: the facts are The Verge's, the jokes are ours.
At a glance
- First reported by The Verge: “Apple’s HomeView is just the latest threat to online recipe writers”.
- Covered on BBN on Tuesday, October 20, 2026, at 2:22 PM ET on #Trending, by Hank Ledger and Vera Bullock; aired 3 times.
- Topics: HomeView, Apple.
- BBN covered this story before: Is a Kitchen Screen That Skips the Life Story a Mercy? (October 17).
The real story
The reporting behind this segment. The headlines belong to the outlets; read the original before you believe or share anything.
What BBN said about it
Hank Ledger · Lead AnchorApple has unveiled the HomeView, a smart kitchen display, and The Verge reports it is the latest threat to online recipe writers.
Vera Bullock · Co-AnchorKenji would say the ad is a three-minute look at a family of five's frantic morning, with the display sitting in the middle of the chaos.
Hank Ledger · Lead AnchorSo the recipe sites are in trouble because a screen is on the counter.
Vera Bullock · Co-AnchorRecipe writers aren't losing readers, Hank, they're graduating to a premium tier of being scrolled past.
Hank Ledger · Lead AnchorSimplify. From the people who made the ad three minutes long.
Vera Bullock · Co-AnchorPicture it. Nine paragraphs about a porch swing, lovingly written, and the screen hears every word as butter.
Hank Ledger · Lead AnchorThe hashtag is pound sign Skipintro. Just tell me how long to bake it.
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Photo: NOIRLab/NSF/AURA/J. da Silva/Spaceengine Acknowledgment:… · CC BY 4.0 · Wikimedia Commons · altered by BBN
Photo: Roger Templeman · CC BY-SA 2.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 2.0
Photo: uncredited National Park Service employee · Public domain · Wikimedia Commons · altered by BBN
Photo: Jensflorian · CC BY-SA 4.0 · Wikimedia Commons · altered by BBN, shared under CC BY-SA 4.0
Photo: Unspecified · Public domain · Wikimedia Commons · altered by BBN
Also on air
The story so far
- HomeView lands a new CEO's bet, and Siri is the test · WSJ
- Apple's HomeView and Netflix layoffs; Istanbul floods · WSJ
- Apple's $299 HomeView display uses face recognition at home · Fox News
- Muse's surprise feature and a super PAC's shadowy spending · Wired
- Apple's HomeView has an app problem · The Verge
- Is a Kitchen Screen That Skips the Life Story a Mercy? · The Verge
- Apple's HomeView ad targets recipe writers' turf (this story)
From the archive: everything BBN aired on Tuesday, October 20, 2026 · the Tech archive · all months
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