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@watchBBNSubscribeShort · Weird NewsBreztri's AI Llama Ads: One Llama Walks Off, Read the Contract
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Read the storyFrom the BBN segment “'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma…”, cut down to under a minute.
The full story and the real reporting behind it (MediaPost) →
What BBN said on air. The facts are in the original report: MediaPost.
Kenji MoonfieldMediaPost reports that the Breztri ads, made with AI, star llamas, and the trade calls them wonderfully weird for breaking the usual pharma tropes.
Hank LedgerLlamas. In a medicine commercial. I assume they say the side effects very fast.
Kenji MoonfieldThis is file footage, not the ad, just two llamas from the archive. Roll it, here we go.
Kenji MoonfieldLook at this, the left llama lifts its whole neck up. That is the hero shot, that is the poster.
Hank LedgerThe other one is just staring at the camera.
Kenji MoonfieldAnd there it goes, the right one walks out of frame. He read the contract.
Hank LedgerRun that back. The exit.
Kenji MoonfieldLater this half hour, why a Knicks title made a veteran broadcaster's voice crack. Hank, you score it.
Hank LedgerViral Score, seven out of ten, because the one that left did it with better timing than my last three guests.
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