What BBN said on air. Comedy, with fictional anchors.

Kenji MoonfieldIslands dot com calls it the world's longest coastal path, a scenic journey around England with cliffs, beaches and historic towns.

Kenji MoonfieldWith me is publicist Sylvester Okonkwo-Reyes. Why are you on a yacht?
- SO
Sylvester Okonkwo-ReyesBecause the path is my client now, and clients get a yacht.
- SO
Sylvester Okonkwo-ReyesI'm calling it a comeback, because England walked away from the coast and the coast never said a word.

Kenji MoonfieldDid it go anywhere? I thought a coastline just sits there.
- SO
Sylvester Okonkwo-ReyesNo, and that's the genius. It's a long, scenic, cliff-forward journey with beaches and historic towns.
- SO
Sylvester Okonkwo-ReyesI walked about four miles of it myself, in these white loafers.

Kenji MoonfieldFour miles. Of the longest path in the world.
- SO
Sylvester Okonkwo-ReyesForty. I said forty. The towns are historic, the beaches are beaches, and my loafers have never looked better. That's brand growth.

Kenji MoonfieldYou said four a minute ago, and I've seen the comments on that.
- SO
Sylvester Okonkwo-ReyesFour hundred, in the sense that I carried the idea of it.
- SO
Sylvester Okonkwo-ReyesEvery cliff is a supporting actor, and the beaches are the second act nobody saw coming.

Kenji MoonfieldSo how far did you actually walk?
- SO
Sylvester Okonkwo-ReyesLook, I walked the whole thing, all of it, twice, in both directions. There was a ferry involved, and I'd rather not discuss the ferry.

Kenji MoonfieldYour loafers are spotless.
- SO
Sylvester Okonkwo-ReyesThey're a very resilient white. That's all I'll say, and the yacht is moving, so I have to go.

Kenji MoonfieldSo you've walked none of it, and the loafers are the only honest part of this interview.

Kenji MoonfieldRex, I'm told sports at least has a finish line.