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Transcript of the segment

What BBN said on air. The facts are in the original report: MediaPost.

  1. Kenji MoonfieldMediaPost says the ads for Breztri, a COPD drug, are being praised as wonderfully weird, because they star AI-made llamas.

  2. Chip DarnellLlamas! I love a farm animal with a medical background. Very trustworthy, very fluffy.

  3. Kenji MoonfieldPharma ads used to read the side effects over a sunset. Now they read them over a llama, which is the first thing in the ad that isn't selling anything.

  4. Chip DarnellHonest how?

  5. Kenji MoonfieldIt doesn't smile at you while someone whispers about liver warnings. Look at this file footage, not the actual ads: one llama just leaves.

  6. Chip DarnellPut one in every waiting room, I say. Calms people down, looks trustworthy, and never once mentions the liver warnings.

  7. Kenji MoonfieldThat one already read the contract.

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